The East London Hotel is ideally located for the bars and restaurants of trendy Shoreditch and Bethnal Green, yet it takes just 10 minutes to reach Central London by Tube. Modern but unpretentious, comfortable but affordable, we’ve got everything you need to make your stay in London a success, from super fast wifi to online check-in. Take advantage of local tours to make the most of East London’s art, culture, food and drink.

East London Guide

There’s nowhere better than the East End to experience London at its most vibrant and diverse. Today areas like Shoreditch, Hackney and Bethnal Green are thriving food, drink, nightlife and culture destinations, but it was artists who first put East London on the map, opening the door for the transformation of these rough-and-ready neighbourhoods in the late 20th-century.

Located in the heart of Bethnal Green (one minute from Bethnal Green Tube Station), the East London Hotel is the ideal base from which to explore this exciting area. The bars, clubs and restaurants of Shoreditch are just a 20-minute walk, but Bethnal Green has its own buzzing nightlife scene too. Right on our doorstep you’ll find the bars and eateries of Paradise Row, while Hackney Road boasts a unique blend of traditional pubs and chic wine bars.

Craft breweries have sprung up all over East London in recent years, with names like Five Points Brewing Co, London Fields Brewery and Hackney Brewery offering tours and tap room visits to help you get better acquainted with the capital’s new favourite tipple. A lot of the pubs and bars within walking distance of the East London Hotel serve a wide range of craft beers, so even if you don’t time for an actual tour, a self-guided tasting session makes for a delicious alternative.

Art is still a central aspect of East London’s identity, the contemporary galleries of Herald Street in Bethnal Green sparring for attention with the ever changing urban canvases of some of the world’s most exciting street artists. Street art tours departing from the hotel offer a route into this fascinating world, opening your eyes to a whole new side of the city.

Street art is just the start when it comes to this area’s rich cultural offering. Across the road from the hotel you’ll find the V&A Museum of Childhood, a treasure trove of nostalgic objects that will delight the little kid within. Sutton House in Hackney is a centuries-old manor house with an extraordinary past, while at Dennis Severs’ House in Spitalfields you can step back in time via an atmospheric immersive exhibition about a fictional family of silk weavers. Fascinating walking tours take in Jack the Ripper’s old stomping ground, the overlapping layers of history in areas like Spitalfields, and the hidden joys of the Regent’s Canal as it threads its way through East London.

Markets, from the foodie paradise of Broadway Market to the urban oasis that is Columbia Road Flower Market to the bargain hunters’ delight of Petticoat Lane, are something of an East London speciality. Together with the upmarket fashion boutiques of Redchurch Street, vintage stores of Brick Lane and high street shops of Spitalfields, they make for one of the best shopping districts in London.