Tripadvisor - Travellers Choice 2020Tripadvisor - Travellers Choice 2021
Support Local British BusinessSupport Local
British Business
Send me a 10% Off Voucher Code

Privacy Policy

At the East London Hotel, we understand the value of your personal data and take importance to the privacy and security of your data, we take great care and respect that it matters to you how your personal data gets used.

Whether you are just booking a room or just enquiring you can trust that the information provided is kept secure and managed safely.

Below, we have a breakdown on who we are, how your personal data is managed and how we safely collect it.

Please ensure you read the privacy policy correctly and cautiously ensuring you understand it clearly. If you do not agree with the policy we strongly advise you stop using our website.

Section 1 – Who we are:

The hotel and its website are owned and operated under Goldman Trading Ltd registered in U.K under company registration number 10274152.
The main trading and postal address is:

The East London Hotel,
309- 317 Cambridge Heath Road
Bethnal Green
E2 9LH

Hotel Manager: Neville Gumbs
Hotel Manager Email:
Telephone Number: 0203 146 1960
VAT Number: 287 8583 32

Section 2 – What is Personal Data?

Personal data is any information that relates to an identified or identifiable living individual. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data.

Section 3 -Examples of Personal Data

Personal Data we may collect:

– Your personal data is also taken from 3rd party companies such as online travel agents in order for us to complete your booking.

Examples of Data NOT considered under Personal Data

Section 4 – What is GDPR?

The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It also addresses the export of personal data outside the EU.

What rights do you have?

Under GDPR law the following rights are available for you:

The information that gets provided under a request is as follows:

  1. Whether any personal data is being processed
  2. Given a description of the personal data, the reasons it is being processed, and whether it will be given to any other organisations or people;
  3. Given a copy of the personal data;
  4. Given details of the source of the data (where this is available).

The process of the request could differentiate depending on the case, normally we aim to respond and provide a copy within 40 days of initial request.

Section 5 – How do we use your personal data?

By law, The East London Hotel is required to capture and store your personal data. Your personal data is stored on a server which is private and encrypted which is safely secured.

Your personal data may be used for the below purposes:

Section 6 – How long is your personal data stored?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Section 7 – Cookies

The East London Hotel uses various cookies, the information provided and generated by the cookies may consist of personal data. The Personal data is collected and stored following the policy. If you would like to know more information on this please read our cookie statement at the bottom of this page.

Section 8 – How do I get in touch with you?

If you would like to get in touch on any query regarding the process of your personal data, you can get in touch by emailing us on:

This privacy policy notice was last updated on 05/07/2018. This may change from time to time, whether it be a change in law or possible changes affecting your personal data.

Any changes that are made, will be notified to you via our website.

Thank you.

Cookies Policy

Section 1 – Introduction to cookies (“us”, “we”, or “our”) uses cookies on the website (the “Service”). By using the Service, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

Section 2 – What are cookies and how do they work?

Cookies are usually small text files, given ID tags that are stored on your computer’s browser directory or program data subfolders. Cookies are created when you use your browser to visit a website that uses cookies to keep track of your movements within the site, help you resume where you left off, remember your registered login, theme selection, preferences, and other customization functions.

The website stores a corresponding file (with same ID tag) to the one they set in your browser and in this file, they can track and keep information on your movements within the site and any information you may have voluntarily given while visiting the website, such as email address.

When you visit our site for the first time, a cookie is downloaded onto your PC. The next time you visit our website, your PC checks to see if it has a cookie that is relevant (that is, one containing The East London Hotel) and sends the information contained in that cookie back to our site.

The site then ’knows’ that you have visited before, and in some cases, tailors what pops up on screen to take account of that fact.

Types of Cookies:

Section 3 -What cookies are used on our website?

The following cookies are used on
gtag.js and analytics.js – cookie usage

Cookie Name Expiration Time Description

Should you require anyfurther information on the cookies used on our website, please click on the following link:

Section 4 – Why do we use cookies? uses cookies, pretty much as almost all websites do, this is in order for us to provide you with the best experience we can.

Our cookies help us:

We do not use cookies to:

Section 5 – How do we use cookies?

When you use and access the Service, we may place a number of cookies files in your web browser.

We use cookies for the following purposes:

Section 6 – How to delete or refuse cookies

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Section 7 – Contact us

If you have any questions, comments or complaints regarding cookies, please contact us via our contact page.